Ideas for 0.8 promotion
Posted: 2008-07-02 13:51
This is a long post and English is not my first language, so it may have some mistakes, sorry...
First take a look at the first Team Fortress 2 trailer
http://youtube.com/watch?v=a7ozG-YNLNg[/youtube]
Here is my analysis:
This trailer shows the game itself, one map, and the characters of the game. Nothing bad, these are the essential items for a promotion trailer. BUT it still to weak, it doesnt make the gamer buy this game. So the marketing team noticed that and they starded doing a diferent way of how to present the game to the world. You can see this watching the other trailers showing the characters separately and wich one with his own personality.
YouTube - Team Fortress 2 - Meet The Soldier Trailer
YouTube - Team Fortress 2: Meet the Scout Trailer
YouTube - Team Fortress 2 "Meet the Sniper" Trailer (HD)
(you probaly have watched all...)
NOW these trailers wake up the will of buying this game, because now we can see fun, action and unique game-play.
The same was made with Battlefield: Bad Company, a few trailers showing the game, but with a lot of fun and in the case of BF:BC with some parodys. Take a look:
YouTube - Battlefield Bad Company - Rainbow Sprinkles (Parody of Rainbow Six)
YouTube - Battlefield Bad Company - Snake Eyes (Parody of MGS 4)
YouTube - Battlefield: Bad Company? - Bad World (Parody of Gears of War: Mad World trailer)
So, basically my suggestion is learn with these guys what they have done to promote their games. Insted of releasing a big teaser trailer before the 0.8 launch, the R-PUB team or whoever works with this in the mod team could do many and short videos showing what is to be come in the next version.
I have many ideas in mind of what to show and how to show them in a video (based in what was already showed to the public), but before talking about it here, I want first know the opinions of the PR community about this suggestion.
Video ideas:
1. Will the BHD map be in the next version ? If yes, there could be a short video showing soldiers moving to the helicopter, some landing at the buildings and streets and them the enemy moving and prepering for combat and them, at the end, the BH being shot down and finally the PR anuncement.
2. Muttrah City v2.0, scenes of both side of soldiers preparing for the combat, the mec team moving trought the city and the americans getting in the helicopters. Then the air transported invasion over the city. We could do it in two different ways: One is doing it similar to Call of Duty 4 or doing it like that Vietnam movie, where the Red Baron song plays at the helicopter invasion. The video stops when the americans land at the port or in the city and then video shows the PR dog-tag symbol.
3.Operation Barracuda. Saving Private Ryan maybe ?
I liked the Jearhead movie, but I think it wont fit anywhere in PR.
OK, here are some of my thoughts...
First take a look at the first Team Fortress 2 trailer
http://youtube.com/watch?v=a7ozG-YNLNg[/youtube]
Here is my analysis:
This trailer shows the game itself, one map, and the characters of the game. Nothing bad, these are the essential items for a promotion trailer. BUT it still to weak, it doesnt make the gamer buy this game. So the marketing team noticed that and they starded doing a diferent way of how to present the game to the world. You can see this watching the other trailers showing the characters separately and wich one with his own personality.
YouTube - Team Fortress 2 - Meet The Soldier Trailer
YouTube - Team Fortress 2: Meet the Scout Trailer
YouTube - Team Fortress 2 "Meet the Sniper" Trailer (HD)
(you probaly have watched all...)
NOW these trailers wake up the will of buying this game, because now we can see fun, action and unique game-play.
The same was made with Battlefield: Bad Company, a few trailers showing the game, but with a lot of fun and in the case of BF:BC with some parodys. Take a look:
YouTube - Battlefield Bad Company - Rainbow Sprinkles (Parody of Rainbow Six)
YouTube - Battlefield Bad Company - Snake Eyes (Parody of MGS 4)
YouTube - Battlefield: Bad Company? - Bad World (Parody of Gears of War: Mad World trailer)
So, basically my suggestion is learn with these guys what they have done to promote their games. Insted of releasing a big teaser trailer before the 0.8 launch, the R-PUB team or whoever works with this in the mod team could do many and short videos showing what is to be come in the next version.
I have many ideas in mind of what to show and how to show them in a video (based in what was already showed to the public), but before talking about it here, I want first know the opinions of the PR community about this suggestion.
Video ideas:
1. Will the BHD map be in the next version ? If yes, there could be a short video showing soldiers moving to the helicopter, some landing at the buildings and streets and them the enemy moving and prepering for combat and them, at the end, the BH being shot down and finally the PR anuncement.
2. Muttrah City v2.0, scenes of both side of soldiers preparing for the combat, the mec team moving trought the city and the americans getting in the helicopters. Then the air transported invasion over the city. We could do it in two different ways: One is doing it similar to Call of Duty 4 or doing it like that Vietnam movie, where the Red Baron song plays at the helicopter invasion. The video stops when the americans land at the port or in the city and then video shows the PR dog-tag symbol.
3.Operation Barracuda. Saving Private Ryan maybe ?
I liked the Jearhead movie, but I think it wont fit anywhere in PR.
OK, here are some of my thoughts...