Setup.exe doesnt work

[Bushmaster1]

whenever i click on the setup.exe it gives me a error message saying:

"the version of this file is not compatible with the current version of windows you're running."

i have windows 7 64-bit and i dont understand what is preventing this from running. please help.

[LITOralis.nMd]

This is a windows error. You have a corrupted or missing

How did you extract or create a virtual DVD Drive to run the setup.exe?
Winrar, 7Zip, Virutal Clone Drive, etc...??


For later in troubleshooting:
Another option is your windows service is disabled, deregistered or corrupted:
How to troubleshoot issues with Windows installer service

[Bushmaster1]

i used winzip and 7zip. both gave me same thing except that 7zip also said that setup.exe was incompatible with 64-bit.